Cloud Computing is not just a buzzword, but a number of vendors have over the last few years started offering new "cloudy" services and not just rebranding their old ones. One venture into this area is (or was, as the case may be) EMC's cloud storage offering Atmos Online. This pioneering service is being shelved (see http://www.networkworld.com/news/2010/070110-emc-shuts-down-online-cloud.html), and no guarantees about continuity of availablily are given to customers.
This is just one example of what often happens with new technologies going through the Hype Cycle: The potential seems endless early on, but when the actual market doesn't take off as expected, the vendors drop out as the market plunges into "The Trough of Disillusionment" (see http://en.wikipedia.org/wiki/Hype_cycle).
So now the questions we ask are: Will more providers disappear? Will customers run away? Or will the market, after a period of turmoil, return and grow into significance?
From this writer's perspective, the ability to manage and monitor cloud services at all levels (availability as well as performance) in addition to simplified service provisioning and ease of comparing and migrating between different service offerings are key to the success of Cloud Computing. And the current lack of a standard service catalog is definitely a barrier to adoption for many potential users.
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